Fresh Market Fall Patterns

I know, I know, I know... Not another pumpkin spice flavored coffee!

That's what I said (to myself of course) when The Fresh Market asked me to create a custom pattern for their fall private label line of products which revolved around their pumpkin spice coffee. My challenge was to develop an ownable style that could be expanded beyond just fall. So, I started by presenting four illustration styles that ranged in complexity and graphic interpretation. They ended up choosing my favorite style direction and from there I developed a pattern package that included 2 repeat patterns, a specific pumpkin spice pattern and a more general fall leaf pattern. I also included simple icons that were extracted from the patterns for use in simple ads or labels. I was also able to provide the specific application of the pattern to the pumpkin spice coffee bags, since this was the show piece of the collection, ensuring the success of the new line of products.

When the final products were introduced in store, the visual pop of color and pattern created an atmosphere of pumpkin spice magic!