Elevating a Traditional Brand
Yankee Candle, an established traditional brand, wanted to introduce a new fresh line of spa scents and designed a very sophisticated illustrative concept for their candle labels. My challenge was to create a botanical watercolor style that reinforced the sophistication but allowed a looser artistic quality.
Botanical illustrations are traditionally tight and realistic, but Yankee Candle wanted a more modern and fresh approach. The hardest part of watercolor is not overworking, but rather using your initial marks intuitively and purposefully. You have to know where to add the definition that makes it sparkle.
